View project A large body of editorial, advertising and film work for the international art-edition brand.
Leroi.
01 / Direction
Creative
direction
With 20 years in advertising and visual communication, I combine a traditional agency background with hands-on experience across print, film and digital media. I develop concepts and carry them through design, direction and production.
Selected projects24 entries
View project 
View project An integrated campaign spanning film, website design and print advertising.
View project Creative direction across website, brochure and print advertising for the photo-lab brand.
View project A brand identity carried through logo design, printed materials and video.
View project A brandbook translating an established luxury identity into an ordered editorial system.
View project A photographic commission created for a destination and property book.
View project A real-estate brochure developed from visual concept through final layout.
View project An editorial property booklet shaped through art direction, layout and image editing.
View project A refreshed identity documented through a structured brandbook.
View project A studio visit with one of Berlin’s most distinctive street-art voices.
View project A visual investigation made when generative image models first became genuinely useful.
View project Character studies made with early generative image systems and an intentionally unstable visual language.
View project A looser image laboratory for testing how far a visual premise can be pushed.
View project Brand and campaign work spanning identity materials, posters and a five-star lottery commercial.
View project A print communication project developed across advertisements and a supporting booklet.
View project A logo, brand identity and online visual system assembled into practical CI guidelines.
View project A rebranding concept documented through a comprehensive visual brandbook.
View project Print advertisements built around direct ideas and immediate visual communication.
View project Photography created for a campaign spanning print advertisements and online placements.
View project A campaign developed across print advertisements and a commercial storyboard.
View project A compact identity application across business stationery and promotional print.
View project A rebranding direction translated into a set of practical communication materials.
View project A property communication system expressed through an editorial booklet and flyer.
View project Campaign ideas developed for print advertisements and interactive web applications.