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D—005Creative DirectionArchive

Aktion Mensch — Campaign & Brand Materials

A broad communication system developed across print, brand applications and moving image.

Aktion Mensch — Campaign & Brand Materials project

The Aktion Mensch archive brings together branding and advertising materials, poster work and a commercial for the five-star lottery. The assignments required a consistent visual language across formats with very different rhythms and production demands.

My responsibilities covered art direction, design, layout and editing. For the commercial, the work also included concept development and the edit.

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