D—006Creative DirectionArchive

BASF — Print Ads & Booklet

Structured information and campaign imagery brought together in one coherent editorial language.

This project translates the BASF communication into a series of print advertisements and a longer-form booklet. The layouts balance campaign impact with the clarity required for detailed information.

My role covered art direction, layout and editing across the complete print set.

BASF — Print Ads & Booklet, view 2 — D—006 / FIG. 02

BASF — Print Ads & Booklet, view 3 — D—006 / FIG. 03

BASF — Print Ads & Booklet, view 4 — D—006 / FIG. 04

BASF — Print Ads & Booklet, view 5 — D—006 / FIG. 05

BASF — Print Ads & Booklet, view 6 — D—006 / FIG. 06

BASF — Print Ads & Booklet, view 7 — D—006 / FIG. 07

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